![Why A–Cold–Wall's Samuel Ross is rejecting streetwear's resale and hype culture - As A–COLD–WALL* collaborates with Nike, the Northampton-raised, London-based designer wants to add layer of humanity back to streetwear with pieces Why A–Cold–Wall's Samuel Ross is rejecting streetwear's resale and hype culture - As A–COLD–WALL* collaborates with Nike, the Northampton-raised, London-based designer wants to add layer of humanity back to streetwear with pieces](https://video-images.vice.com/articles/5bfd2d4924a5e900066b0e45/lede/1543320170390-A-Cold-Wall_Nike.jpeg?crop=1xw:0.7295xh;0xw,0xh&resize=1200:*)
Why A–Cold–Wall's Samuel Ross is rejecting streetwear's resale and hype culture - As A–COLD–WALL* collaborates with Nike, the Northampton-raised, London-based designer wants to add layer of humanity back to streetwear with pieces
![Samuel Ross Reveals Imagery of the A-COLD-WALL* x Nike Collaboration – PAUSE Online | Men's Fashion, Street Style, Fashion News & Streetwear Samuel Ross Reveals Imagery of the A-COLD-WALL* x Nike Collaboration – PAUSE Online | Men's Fashion, Street Style, Fashion News & Streetwear](https://pauseonline.s3.eu-west-2.amazonaws.com/wp-content/uploads/2018/11/26111105/Nike-111.jpg)
Samuel Ross Reveals Imagery of the A-COLD-WALL* x Nike Collaboration – PAUSE Online | Men's Fashion, Street Style, Fashion News & Streetwear
![Samuel Ross Reveals Imagery of the A-COLD-WALL* x Nike Collaboration – PAUSE Online | Men's Fashion, Street Style, Fashion News & Streetwear Samuel Ross Reveals Imagery of the A-COLD-WALL* x Nike Collaboration – PAUSE Online | Men's Fashion, Street Style, Fashion News & Streetwear](https://pauseonline.s3.eu-west-2.amazonaws.com/wp-content/uploads/2018/11/26111045/Nike-7.jpg)
Samuel Ross Reveals Imagery of the A-COLD-WALL* x Nike Collaboration – PAUSE Online | Men's Fashion, Street Style, Fashion News & Streetwear
![Samuel Ross Reveals Imagery of the A-COLD-WALL* x Nike Collaboration – PAUSE Online | Men's Fashion, Street Style, Fashion News & Streetwear Samuel Ross Reveals Imagery of the A-COLD-WALL* x Nike Collaboration – PAUSE Online | Men's Fashion, Street Style, Fashion News & Streetwear](https://pauseonline.s3.eu-west-2.amazonaws.com/wp-content/uploads/2018/11/26111017/Nike-21.jpg)
Samuel Ross Reveals Imagery of the A-COLD-WALL* x Nike Collaboration – PAUSE Online | Men's Fashion, Street Style, Fashion News & Streetwear
![Samuel Ross Reveals Imagery of the A-COLD-WALL* x Nike Collaboration – PAUSE Online | Men's Fashion, Street Style, Fashion News & Streetwear Samuel Ross Reveals Imagery of the A-COLD-WALL* x Nike Collaboration – PAUSE Online | Men's Fashion, Street Style, Fashion News & Streetwear](https://pauseonline.s3.eu-west-2.amazonaws.com/wp-content/uploads/2018/11/26111011/Nike-11.jpg)
Samuel Ross Reveals Imagery of the A-COLD-WALL* x Nike Collaboration – PAUSE Online | Men's Fashion, Street Style, Fashion News & Streetwear
![Nike Design Exploration Presents: Unafraid to Fail (E1) | Explore Without Boundaries | Nike - YouTube Nike Design Exploration Presents: Unafraid to Fail (E1) | Explore Without Boundaries | Nike - YouTube](https://i.ytimg.com/vi/izeLiaWJXj0/mqdefault.jpg)
Nike Design Exploration Presents: Unafraid to Fail (E1) | Explore Without Boundaries | Nike - YouTube
![Samuel Ross Reveals Imagery of the A-COLD-WALL* x Nike Collaboration – PAUSE Online | Men's Fashion, Street Style, Fashion News & Streetwear Samuel Ross Reveals Imagery of the A-COLD-WALL* x Nike Collaboration – PAUSE Online | Men's Fashion, Street Style, Fashion News & Streetwear](https://pauseonline.s3.eu-west-2.amazonaws.com/wp-content/uploads/2018/11/26111059/Nike-10.jpg)